So I made a lot of characters for de City of Utrecht.
They needed them for a test to find out how people feel about using cars instead of going by bike or bus.
So when you do the test you get a character description of the type of “commuter” you are accompanied with one of my characters 🙂
In the end they promoted all over the city (my friend even found of the posters in a toilet..) so people would take the test. And they made loads of posters, stickers, flyers and even beer coasters.
The Awesome people of DDK (who I made the illustrations for) were cool enough to send me a package with some the printed promotion stuff. YAY!
If you know Dutch, check out test here 😀